Foodservice operators menu the foods consumers prefer, and they know handheld foods rank high with their customers, as evidenced by research house Technomic’s recent findings that, industrywide, 80.7% of the operators it tracks offer holdable entrees.
But it’s one thing to understand a menu category’s high demand and another to know how to develop creative and differentiated products that can make one brand or establishment stand out from the others to build visits and orders.
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